It took 10+ years to hone the balance between the two. From UI designer to creative lead & director, I’ve evolved my career around understanding and articulating clients’ visions and helping them present their best selves to the world. My joy and core purpose is to create work that sticks to people’s minds, and gets them thinking, laughing or singing.
My work spans four continents, with established brands like Nike, Nivea, Kraft, Coca-Cola, Vodafone, and a handful of start-ups. I’m Amsterdam-based, and open to travel. I’m happy to create, write or direct your next campaign.