I am a creative writer & director of TVCs & digital content. My work is rooted in creative strategy, and served with an eye for the aesthetic and 10+ years of client-facing advertising experience.
Accounts I’ve worked on include OLX by Naspers, Etisalat, Coca-Cola, Juhayna, Nivea, Vodafone, Nike, Oakley, Jacobs, Lucky App, among others.
Agencies I’ve worked with include Mediamonks, Blast Radius, Amsterdam Worldwide, Tribal DDB, Draft FCB, JWT, Razorfish, Arnold and Kijamii.
I’m always keen on striking the balance between nailing clients’ briefs, and improving the quality of people’s lives by getting them entertained and educated. Over the past ten years, I’ve evolved from brand design & UI to creative writing and directing.
My career started as a junior art director at CP+B with some of the biggest names in advertising who taught me to always be willing to listen and learn, to work on draft after draft and to really nail the craft. After CP+B, I moved to Amsterdam, where I worked with big digital teams launching mammoth web platforms (salut, Blast Radius!) which provided a great opportunity to understand the importance of thinking strategically as a creative, and to listen to peers of different disciplines. Working with strategists and developers has been invaluable.
After 5 years in Amsterdam, I moved to Cairo, assuming the position of creative director at QSoft, a YouTube partner. This is where I got first-hand experience in discovering and developing fresh talent, supporting them with creating show pilots.
From then on, I’ve chosen to focus on digital content, both as creator and director, and have worked with teams and budgets of varying sizes. The challenges can be great, but what’s greater is that I’m always learning something new.
Currently, I’m working on a series of budget shorts called One Scene - a project designed to the confines of a single location and a limited crew, but with a crafted output targeting brands. I’m also in creative development for a reality web sitcom where women get to pick on men.
I’m available for freelance writing & directing gigs in Amsterdam, Europe or the Middle East. Gimme a shout at email@example.com