SENIOR CREATIVE / COPYWRITER


AMSTERDAM . DUBAI . CAIRO
Instagram @iam30Something  @amrassaid
E-mail amrassaid@gmail.com

 

WHAT DO YOU DO?

I am an advertising creative (concept developer & copywriter) with a focus on digital and TV campaigns. 

// ACCOUNTS //

OLX - Dubizzle

Etisalat

Coca-Cola

Juhayna

Huawei

Nivea

P&G

Vodafone

Kraft

Louis Vuitton

Nike

 

// CLIENTS //

Amsterdam Worldwide

Tribal DDB Amsterdam

Razorfish Frankfurt

Draft FCB Hamburg

QSoft Dubai

J. Walter Thompson Dubai

J. Walter Thompson Cairo

The Glocal

Tayarah

 

WHAT STEPS DID YOU TAKE TO GET WHERE YOU ARE NOW?

I've put over 10 years of my life doing advertising, branding and digital campaigns in USA (CP+B); Netherlands (AKQA, Blast Radius, Amsterdam Worldwide, Tribal DDB, Arnold); Germany (Razorfish, Draft FCB); UAE (JWT) & Egypt (Leo Burnett, JWT). In 2014, I got into content, and started creating online show formats. In 2016, I started screenwriting commercials. 

 

WHAT ARE YOU WORKING ON RIGHT NOW?

  • I am creating a crowdfunding campaign to finance my documentary series 30-Something.

  • As far as clients, I am working with OLX - an Egyptian classifieds giant - to flesh out their new campaign Everyone Wins across digital & TV. 

  • I’ve also just been hired to lead creative at Lucky App (a discount start-up) during their launch campaign.

 

WHAT KIND OF OPPORTUNITIES / PROJECTS ARE YOU LOOKING FOR?

  • Freelance work as creative with cool and brave agencies and brands across Europe and the Middle East. 

  • Full-time senior creative in Amsterdam.

WHAT IS YOUR IDEAL CLIENT?

Good work ethic, decisive, with solid strategy.

WHAT IS YOUR MISSION?

Less addy ads. Tell all kind of stories: emotive, crazy, funny stories, but just tell them genuinely.

WE ARE ALL SLASHIES WITH MULTIPLE SKILLS, WHICH ONE DO YOU TO DO MORE OFTEN?

Directing, for sure. I mean, they are all parts of how I define myself, but directing is where it all comes together for me.

 

HOW SHOULD SOMEONE APPROACH YOU ABOUT WORKING TOGETHER?

Gimme a shout with your briefs at amrassaid@gmail.com