VODAFONE ::
Awareness Campaign ::
Vodafone
Employer Brand Is Calling
:: Role ::
Creative Consultancy
In direct contact with Head of Employer Brand.
Copywriting
Articulating employee stories into a dynamic script.
Directing
A 22-hour shoot on location; 50-person crew; highly involved in pre & post production.
How to motivate top talent to knock on your door?
:: The Challenge ::
Strategic: How can we get young people excited about working for Vodafone, knowing that they will be in a very corporate environment?
Creative: How to talk about something as dry as employment in an inviting and relatable way?
Limitations: Very small budget. No hired talent. Use Vodafone’s employees.
:: The Insight ::
Monotonous talking-head videos that count the merits of the workplace are boring and phony. Millennials would never buy them.
:: The Idea ::
Break away from the cliché, and choreograph a piece that actual employees can tell their true stories over. The original brief was turned into an upbeat piece designed to relay the high energy of Vodafone as a workplace. You're looking at a piece entirely performed by real Vodafone employees who stepped up to the task of promoting a place they genuinely feel they belong to.
Behind the scenes
CREDITS
Directed by: Amr Assaid
In collaboration with Kijamii
Production: Soliman Asaad
Cinematography Unit 1: Taimour Taimour
Cinematography Unit 2: Kamal Samy
Assistant Director: Mariam Adel
Wardrobe: Gehan Farouk
Art Direction: Assem Sharaf El Din
Account Director: La Reine Heikal
Account Manager: Marise Melek
Music: Abdel-Rahman Hussein
Post-Production: The Cell
Post-Production Producer: Essam Salama
Editing: Ahmed Assem | Hossam El Masry
Color-Grading: Sherif Fathy
