DU Telecom ::
Loyalty Program Identity ::
Loyalty branding, simplified.
Treat your loyalty program like a new branding opportunity.
“DU has had a rough history with customer loyalty program branding. This has to be different.” This was my briefing by DSquares partner and co-founder Ayman Essawy. I understood how branding agencies can overpromise and underdeliver on a B2B project, especially one that is not meant to hit prime time or billboards. But I saw it differently. My UX muscle kicked in.
:: The Challenge ::
How can we create a sub-brand that customers can still find super easy to remember and like? How can we make it stand for the tangible rewards that DU is promising, without hinting to a point system?
:: The insight ::
When a word is short, sweet and colloquial, it finds its way into the daily vernacular.
:: The Idea ::
One or two syllables, with a musical ring, and sounds familiar and easy to roll over the tongues of all Dubai’s various ethnicities.
DU’s new loyalty program is all about the wins.
Welcome to winz, DU’s new loyalty program, designed so that customers can enjoy a wide range of partner rewards. What winz rewards is cusomer loyalty and engagement: think bill payment, referrals and gamified interactions that ensure that a du customer is effectively winning as he/she goes about the day.
winz is classified into three ranks that reward a customer proportionately to his/her spending:
+ winz prime for premium customers
+ winz grand for advanced customers
+ winz for our average customers
Pitch Video
credits
Designed & Directed by: Amr Assaid
Motion graphic artist: Mustafa Nada