A content creator hub as envisioned by QSoft

Qsoft wanted to pitch for Dubai’s new Youtube Space

In 2013, I was hired by QSoft to help replicate Bassem Youssef’s legacy: from a no-name Youtube host to the John Stewart of the Middle East. QSoft, the holding company he belonged to, initiated TubeStar Network (TSN) as a dedicated Youtube partner designed to discover and develop MENA’s upcoming talent. QSoft wanted to pitch for Dubai’s new YouTube Space - a dream hub for content creators.

:: The challenge ::
1. What does an ideal home for Dubai’s content creators look like?
2. How can we communicate we’re up to the task?

:: The Idea ::
Bring the CEO’s vision to life through an animation that shows how well TSN gets content creators, and how seriously it intends to invest in a Dubai-based hub for them.