Plant B Series ::
DocuSeries Development ::

Plant B:
Diet Makeover
For The Middle East

:: Role ::

Creative Development

In direct contact with the Executive Producer, and host Bassem Youssef, as part of the creative team.

Copywriting

Turning complex medical insights into colloquial, relatable content.

Debuting a plant-based show in a carnivorous Middle East needs guts

I was approached by Executive Producer Marwa Moaz to join her and Bassem Youssef in the creative development of PlantB - the Middle East’s first show that advocates plant-based whole food. Being plant-based myself, I was very excited to bring a healthier perspective to the Middle Eastern cuisine, which is infamous for being heavy on meat, dairy, and everything fried.

Though my involvement was at the earlier stages of drafting the initial script and a visual treatment for the show, it’s exciting to see that it has gained traction, and is said to have inspired over 10 million Arabs to shift their diets. The pilot has nearly 2 million views on YouTube. On Facebook Watch, our cardiovascular diseases & impotence episode is the best performing (no pun intended) episode, at 1.4 million views.