At Netflix, my job has been to make it easier for Netflix viewers to watch what they love.

In February 2020, I joined streaming powerhouse Netflix as a creative strategy contractor. I got a kick watching content before any of you do. That was part of the job. It helped me see through the eyes of filmmakers and viewers alike, and write spot-on product creative briefs.

Each brief became a reference document that guided a world-class agency in producing a captivating artwork suite or trailer. The brief was also used cross-functionally within Netflix itself as a way to decipher the filmmaker’s artistic vision, the tones and themes of the content piece, along with motivations for viewers to watch.

As creative lead, my job included proposing visual concepts, casting the best agency for the job, and ensuring quality iterations till we hit gold. This is the art of bringing millions of viewers worldwide to pick a movie (or series) in a fraction of a second.