How to untangle your vision towards a great brand?
Hi! My name is Amr.
I help startups build brands.
As Creative Director and consultant, I work closely with founders of start-ups and small-to-medium businesses to articulate their visions and build their brands. Think of me as your creative expert who will partner with your team to bring out their best potential while addressing your KPIs.
☞ Let’s Talk!
I’d love to help you with your next project. Currently, I live in Amsterdam and am open to travel for any project within the Schengen Area.
HOW IT WORKS
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First, I hold space for the chief executives of your small-to-medium sized business. This is where you share your brand vision, your business challenges, KPIs and own research. I listen carefully and connect the dots. If needed, I facilitate a collaborative brainstorm session with your team at your office.
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Second, I take on your perspective while doing my own desk research on similar brands, campaigns, user-problems. I start interpreting your brand within a cultural context that fits and identify what the most effective and efficient creative solution may be.
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Third, I bring together your asks and my findings into a creative brief that articulates what we need to creatively execute. It can define any of the following:
A brand identity facelift
A brand relaunch
A seasonal advertising campaign
(e.g. a digital video spot; social content)A brand video
(e.g. targeting investors; first-time users or conference attendees)A public relations campaign
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Fourth. Given my experience as a creative director who has commissioned & led small armies of creative suppliers (designers, animators, developers, videographers, producers), I take on the creative execution. This way, I can bring the campaign to life for you with the help of my network of freelancers. We set checkpoints, and together see the project come to fruition.
Brands
Netflix
Lucky App
OLX by Naspers
Juhayna
Nivea
Vodafone
Agencies
Blast Radius
Tribal DDB
Draft FCB
Razorfish
JWT
Kijamii
Words from Happy Clients
“In my position as the leader of the team that creates artwork and trailers for Netflix, I was looking for someone who has a strong background as a Creative, encompassing experience with copy, video and art; is a strategic thinker who can bring a consumer-focused approach to creative work; who has a wide range of knowledge of different cultures and can bring that sensitivity to the work; and who is a selfless collaborator with colleagues and external partners.
I was fortunate to find Amr, who was a perfect fit for these requirements with his background at advertising agencies, experience with product and user interface design and passion for film.
In his time at Netflix Amr worked on the launch for more than 50 Netflix films and shows, developing the creative strategy for promotional materials, and overseeing their execution as a creative lead.
In this position, he also had the responsibility of leading high-stakes relationships with directors and producers, making sure that our promotional campaigns aligns with their vision. Amr quickly made himself known for his insightful strategies, for raising the bar of creative and for his ability to adapt quickly to the needs of the business.”
“Amr has a unique combination of skills, that rarely come together: A very strong commercial and business sense, a tech geek with a strong talent in User Experience Design, as well as curiosity that leads to getting to the core of concepts and ideas. He invests to understand the business objective and combines his various strong competencies to reach measurable results.
Amr has created and directed 9 copies for OLX EG that until now are our top performing ads and offer high entertainment value, cultural reference and are functional enough to create conversion. I continue to enjoy working with Amr knowing that I can fully trust the outcome as well as the process.”
“I worked with Amr on an Employer Brand video for Vodafone featuring its own employees. Since Amr joined the project at a later stage, and despite the extremely tight timelines and budget constraints, he had the ownership, authenticity, creativity, understanding, passion, and problem-solving skills needed to turn every challenge into an opportunity. He has shown me what a huge difference it is to work with a creative - not merely a director - a rare combination to find in one person. In 2 weeks, the video became a smashing success, with lots of positive feedback from employees, management and CEO. ”
“Amr is rare in our business for he has an art director’s eye combined with the technological understanding of a geek. He’s creative and conceptual yet logical and therefore a joy to work with not just for me as his then boss but for all other members of the team. He is a unique talent that any agency should be happy to nab...”
“Amr brought whole-brain thinking to every assignment but he is much more than just a great thinker. Incredibly diverse in terms of talent, Amr was able to bring his ideas to life through a wide range of tools from expertly drawn sketches, to sharp video editing and everything in between. To cap it off, his work ethic and quest for further knowledge in everything he does, both at work in in his spare time, making Amr a truly valuable asset.”